Sunday, February 26, 2006


Audiences are not created equal:
Memetrackers are a great example of this problem. Instead of building the same app over and over for no one in particular, what they should be doing is something like CarSpace. The lesson of MySpace is not to go off and create a direct competitor to MySpace, but to use that approach to define a value proposition for a distinct group of people %u2014 in this case, people who dig cars.