I've been reading a lot of posts from people complaining about apple software. A lot of the complaints center around iTunes, and the issues it brings up. To me the solution is simple. iTunes is doing too much, and the functionality should be split up. There should be a separate application for syncing with mobile devices, and a separate application for the store. Quicktime already exists as a brand for video, add all the video player functionality there. iTunes started out as a music player, it should remain as such.