Embedded market ripe for picking:

"But what is scary to me is that often no plans may be in place for fixing these things proactively. Once you fridge starts DoS'ing Heinz, should you have to get a repairman out to 'update' the software? Imagine how busy the appliance repair guy will be if today's computers with antivirus and autoupdate are an indication. Embedded devices are supposed to just work."