SECURITY UPDATE : Dixons Stores Group - Mass Spamming Engines | Threadwatch.org:

"Because you have checked and verified the authenticity of the link you proceed to the site fill in your name, address, credit card and CVV number along with your mother's maiden name and date of birth as a security measure.
Unfortunately the browser has had the contents of its document object model rewritten and although the browser says you are on a page at www.thelink.com and indeed you actually are, the content is being servered from some nefarious rogue gangster intent on stealing your identity, your credit card details."