Below are two completely conflicting reports:

Blog Readers Are Not RSS Readers, Nielsen Says

"Kleenex may have seemed strange at first."

One is a report linked to by Steve Rubel and the other is Dave Winer's link to a post about the popularity of RSS judged by calculating occurrences of RSS in Google. From what I can tell, it seems that, Steve says Microsoft might be right in trying to find an easier way of telling people about RSS feeds. While Dave Winer believes that RSS has become self explanatory. If nothing else, then this little tiff might at least increase the popularity of RSS/web feeds/whatever, as the main stream media picks this up.

First it was RSS vs. Atom. Now its RSS/Atom vs. web feeds.
From format wars, we go to naming wars.
Round Two: Fight!